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Paralympics 2024: How Networks In The U.S. & UK Want Their Coverage To Leave A Legacy
Paralympics 2024: NBC and Channel 4 Plans have been analyzed featuring Sophie Morgan, Rose Ayling-Ellis and Ade Adepitan.
The evening featured talks and appearances from the likes of wheelchair basketball star-turned presenter Ade Adepitan, Strictly Come Dancing winner Rose Ayling-Ellis and The Last Leg host Adam Hills, all of whom will play a part in Channel 4’s coverage when the games kick off next Wednesday. Titled ‘Considering What?’, the network’s Paralympics ad was also unveiled, which challenges the notion that disabled athletes are often dismissed with epithets such as “she’s good… for someone in a wheelchair,” when in fact they face the same battle against gravity, friction and time as able-bodied Olympians. Andrews thinks the athletics in particular will be a smash hit and points to British stars such as racer Hannah Cockroft, who audiences could flock to following Keeley Hodgkinson’s success in the Olympics 800 metres.
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