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Paradigm’s Two Twelve Launches Boiling Point Entertainment, Strikes First-Look Deal With ITV America’s High Noon
EXCLUSIVE: Paradigm‘s Two Twelve is getting into the production business. The agency’s Two Twelve Management & Marketing is launching Boiling Point Entertainment, a production company focused on food and lifestyle. It becomes the latest agency to move into the world of unscripted content creation; Endeavor owns stakes in businesses such as Velvet Hammer Media and […]
The agency’s Two Twelve Management & Marketing is launching Boiling Point Entertainment, a production company focused on food and lifestyle. Boiling Point will develop unscripted content for High Noon Entertainment to package, produce, and sell across all platforms, both domestically and internationally. The company is developing formats and content for its culinary and lifestyle creators, which include Two Twelve clients such as Esther Choi, Anne Burrell, Geoffrey Zakarian, Amanda Frietag, Jet Tila, Michael Symon, Ayesha Nurdjaja, Antonia Lafaso, Claudette Zepeda, Marc Murphy, Andrew Zimmern, Zac Young, Rocco Dispirito, Jose Garces, Jonathan Waxman, Gavin Kaysen, Jess Pryles, and Tim Hollingsworth.
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