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Pakistan Super League Strikes Streaming Deal With Begin, Walee (EXCLUSIVE)
U.A.E.-based streamer Begin has scored exclusive digital rights to Pakistan's premier cricket tournament, partnering with local tech company Walee.
The deal marks a significant move into sports streaming for Begin, which launched just last June and has been steadily building its content library with entertainment offerings from major studios. “As digital platforms become the primary medium for sports consumption, our collaboration ensures that fans across Pakistan have seamless access to world-class cricket, reinforcing the growing importance of streaming in the region.” “As digital viewership reaches unprecedented heights, PSL’s livestream is now the prime stage for audience engagement,” said Ali Imran Memon, senior VP Creator Media at Walee.
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