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Oscars’ New Rule Requiring Voters to Watch All Nominees Could Reshape Awards Campaigning, but Academy Members Already Found Loopholes
The Oscars' new rule that voters must watch all nominees could change campaigns, but only if Academy members don't exploit loopholes.
The analog era — along with DVD mailers — faded with the 2020 introduction of the Academy Screening Room, an online portal featuring tight security and two-factor authentication. Today, some members, particularly in the Executive and Marketing and PR branches, simply press play on the Academy app to satisfy the system’s viewing requirement — then mute the audio or switch tabs. With the debut of an Oscar for casting, recognition of stunts forthcoming and a promising slate of films ahead, the Academy hopes the mandate will preserve the integrity of its nearly 100-year-old organization.
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