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Oscars Ad Inventory Sold Out, Disney Says, With Pricing In Line With 2024
Advertising inventory for Sunday's Oscar telecast is sold out, Disney has confirmed, with pricing holding steady with 2024 levels.
This year’s nominees haven’t generated as much tonnage at the box office but the field is full of colorful personalities and crossover talent like Wicked ‘s Ariana Grande to potentially pull in more casual viewers. Social media, local broadcast and streaming leading up to the big night (for example, catch-up viewing of Disney and Searchlight titles) are complements to the main show opportunity, Campbell said. “The demand for this year’s Oscars is an undeniable reflection of the show’s evergreen cultural influence, and a testament to Disney’s ability to deliver the greatest live entertainment specials in the market,” Campbell said in a press release.
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