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Oscar Strategists Tell All!
Voting for the 2025 Academy Awards has closed. Here’s how publicists feel about this season of winners and losers.
Thankfully, this week was the pencils-down moment: Once final Oscars voting closed on Tuesday, there was nothing more to be done, save a little last-minute logistical work for this weekend’s Independent Spirit and SAG Awards. “But the tenor of them, and maybe the frequency of them, felt pretty unprecedented to me.” The final few months of the race saw multiple Best Picture hopefuls tarred by one online controversy or another, from The Brutalist ’s use of AI to Anora star Mikey Madison forgoing an intimacy coordinator. The logic is sound: Like many past SAG winners, Wicked was a big, mainstream hit released by a major studio, and guild voters liked it enough to nominate Jonathan Bailey in Best Supporting Actor.
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