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Oscar Mayer Taps Fox Sports to Launch Summer Dog Race
Oscar Mayer is teaming up with Fox Sports for coverage for coverage of a promotional Wienermobile race that is tied to the Indianapolis 500
The Wienermobile race helps Oscar Mayer, “a way to really own the kickoff of summer and to make sure we are pushing our product to be top of mind for folks when they are thinking about firing up those grills,” says said Kelsey Rice, brand communications director for the meat company, which is part of Kraft Heinz, during an interview. “So we wanted to show up in that space in an authentic way, in a way that feels real to them.” The executive declined to offer specifics about the brand’s relationship with Fox Sports, but indicated that the partnership includes paid advertising. Amazon, Netflix and other streamers have helped a programming niche that gives viewers looks at what happens to a team or league when players aren’t on camera or on the field of play, which could boost the interest of sports fans in the Oscar Mayer contest.
Or read this on Variety
