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Oreo Super Bowl Commercial Uses Kris Jenner and Funny Twists to Make Heads Swivel
Oreo's new Super Bowl commercial relies on how consumers twist the cookie open to make a big marketing point
A 30-second ad that airs in the second quarter of CBS’ February 11 broadcast of Super Bowl LVIII suggests that people throughout history have used the way they twist open an Oreo to make critical decisions that have affected our world. In addition to running a TV ad in game, Oreo won notice for its use of social media to comment quickly on a loss of power during CBS’ coverage of Super Bowl XLVII. “You can still dunk in the dark,” Oreo’s Twitter feed said at the time, just as viewers and the network were scrambling to figure out how the action would proceed at Mercedes-Benz Superdome in New Orleans.
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