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Opry Entertainment Group Acquires Majority Interest in Live Events Producer Southern Entertainment
OEG has invested in Southern Entertainment, a company that oversees a slate of country music festivals.
“We’ve always looked at the festival business as a significant opportunity for us given the sort of shared focus on live events and venues that we do,” Patrick Moore, CEO of Opry Entertainment Group, tells Billboard. Moore declined to provide the specific percentage of OEG’s majority interest in Southern Entertainment, but notes that the combination “enables both businesses to tap into markets and demographics and communities that we can’t do individually.” The Opry’s NextStage Class of 2024 features artists 49 Winchester, Anne Wilson, Charles Wesley Godwin, Chase Matthew, Ella Langley, Wyatt Flores, Flatland Cavalry, Josh Ross and Madeline Edwards.
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