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OpenPlay, Catalog Management Platform Used By Majors, Makes Key Hire & Launches New Tools

OpenPlay said on Tuesday it hired former Dubset Media executive Bob Barbiere to lead a new service offering called OpenPlay Reach.

OpenPlay, the back-office technology company that Universal Music, BMG and others use to manage their catalogs, said on Tuesday it hired former Dubset Media executive Bob Barbiere to lead a new service offering. Called OpenPlay Reach, the new offering will launch in the second quarter this year and it aims to give its thousands of label and publisher clients more control over the distribution and monetization of their catalogs, and delivery of tracks to the streaming platforms, the company says. OpenPlay co-founder and chief client officer Edward Ginis says the expanded new tools further “our vision to give rights owners the independence to take asset management decisions with complete control.

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