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OpenAI Heading To Hollywood To Pitch Revolutionary “Sora”


OpenAI is on the move in Hollywood, and that could spell trouble for many in the industry.

Bloomberg is reporting that OpenAI wants more filmmakers to become familiar with Sora, the text-to-video generator that potentially could upend the way movies are made. Producer Tyler Perry has already seen it in action, and was so impressed that he put on hold plans for an $800 million studio expansion in his Atlanta base. A company spokesperson gave Bloomberg a vaguely worded response on its plans: “OpenAI has a deliberate strategy of working in collaboration with industry through a process of iterative deployment – rolling out AI advances in phases – in order to ensure safe implementation and to give people an idea of what’s on the horizon.

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