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Olympics President Celebrates 2024 Games Broadcast & Social Media Engagement: “Figures Are Going Through The Roof”
Thomas Bach says half world’s population will connect with 2024 Olympics via TV or social networks by end of edition running from July 26 to August 11
Bach told a daily brief in Paris that by the end of the games, running from July 25 to August 11, half the world’s eight billion population will have tuned into the 2024 edition or connected with it on social networks. Per the latest viewing figures on Friday from NCUInternational, which holds U.S. rights, it has a posted six-day Total Audience Delivery average of 33.0 million viewers across the combined live Paris Prime (2-5 p.m. “Warner Brothers Discovery, the rights holder for Europe, exceeded the total unique streaming viewers for Tokyo in just the first two days of the games,” added Bach.
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