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Olympics Overhaul: NBC Bets on Snoop Dogg, Peacock and Wild Ideas to Ensure the 2024 Paris Games Are a Ratings Bonanza
The Paris Olympics will be telecast in the U.S. with a different approach this summer.
To achieve that in today’s fractured media environment, it needs to make its Olympics coverage more user-friendly and tailor it to many specific audiences, from the casual sports viewer to rabid fans of obscure competitions. Amazon’s Prime Video has tapped the com edy group Dude Perfect to simulcast commentary on its streams of “Thursday Night Football.” The NHL and NBA have tested games that use animated Disney and Marvel characters. This year’s Super Bowl was the most watched in the history of the event, but it was also the first example of a big game being shown four different ways — a mainstay broadcast on CBS; a streaming version on Paramount+; some thing for the kids and their parents on Nickel odeon; and a Spanish-language counterpart on Univision.
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