Get the latest gossip
Olympians Jordan Chiles and Tara Davis-Woodhall, Executives from NBA, Uber and American Express Talk Sports, Culture and Partnerships
The fusion sports, culture and marketing was the focus of a Cannes Lions panel featuring Olympians Jordan Chiles and Tara Davis-Woodhall and more.
The 30-minute panel, moderated by Cynthia Littleton, Variety co-editor in chief, also touched on how panelists grapple with strategic business decisions, authentic partnerships and using social media as a tool to connect with audiences outside of their respective sports. Jess Ling, American Express executive VP of global brand advertising, echoed Jeffreys’ sentiment as it helps guide the credit card giant’s marketing expenditures. Right now what we’ve been really, really focused on is how do you build differentiation through music and entertainment in a way that gives card members either early access to tickets, exclusive merchandise and really pulls them in to the experience of that artist.”
Or read this on Variety
