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Oliviero Toscani Dies: Italian Photographer & Shock Advertising Guru Known For Provocative Benetton Campaigns Was 82
Oliviero Toscani Dies: Italian Photographer & Shock Avertising Guru Known For Provocative Benneton Campaigns Was 82
Italian photographer and art director Oliviero Toscani, who courted controversy with his provocative campaigns for clothing brand Benetton during the 1980s and 90s, has died at the age of 82, his family announced on Monday. After studying photography and graphic design at Zurich University of the Art in the late 1960s, Toscani started building a career as a fashion photographer with magazines such as Elle, Vogue and Harper’s Bazaar. Toscani’s collaboration with Benetton also extended to the creation in the early 1990s of magazine Colors in partnership with U.S. graphic designer Tibor Kalman, which captured the rise of an increasingly multicultural world.
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