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Olivia Rodrigo Reflects on Success of the GUTS World Tour at Billboard’s Live Music Summit
Rodrigo received the Touring Artist of the Year Award during her Superstar Q&A presented by Live Nation.
The GUTS Tour was not only a commercial triumph but also a cultural event, as it brought Rodrigo’s blend of heartfelt lyrics and powerful performances to new corners of the world, further establishing her as a defining voice of her generation. Rodrigo reflects, “My team bought a machine where we should screenprint tank tops…and it became a fun creative outlet in itself.” Fans would eagerly anticipate the new phrase on her shirt each night, making it a special way to highlight each city on the tour. “It was really meaningful to me to learn more about these organizations and support them,” she shared, “and I’m excited to do more in the future.” The Grammy Winning Artist recounted her experience on the Phillipines leg of her world tour – “I’m part Filipino and that was the first time I’ve been in the country.
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