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Ole Obermann to Exit TikTok as Global Head of Music Business Development
Ole Obermann will depart TikTok as global head of music business development with Tracy Gardner set to replace him.
Ole Obermann, TikTok ‘s global head of music business development at ByteDance, is readying to depart the company, Variety has confirmed. In an internal memo issued by Obermann addressed his staff, and published by Music Business Worldwide, the exec writes, “I think that the best way for me to say goodbye is to recap my five and a half years at TikTok through the music that has moved me and our billion users over the years.” Obermann cites the success of Lil Nas X’s “Old Town Road,” “Dreams” by Fleetwood Mac, Charli xcx’s “Brat” and Lola Young’s “Messy” on the platform. Obermann was with TikTok amongst some of the company’s most contentious face-offs, most prominently their 2024 debate with Universal Music Group (which ended with a licensing agreement), and their dispute with Merlin, a digital rights agency representing independent labels.
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