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Ole Obermann to Exit as TikTok’s Global Head of Music Business Development
Ole Obermann, TikTok's global head of music business development, is leaving the company. Tracy Gardner will step into the role at the end of March.
Ole Obermann attends Variety's 2024 GRAMMY Celebration at Mes Amis on February 1, 2024 in Los Angeles. TikTok’s relationship with the industry was tense for much of 2024: There was a monthslong standoff with Universal Music Group before the two parties came to a licensing agreement. “There was obviously a value conversation: What are the payments that are happening, and also how much marketing and promotion can we provide to help with the discovery of new music or new artists that are priorities for them?” Obermann explained last year.
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