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Off-Peak TV: Number of U.S. Scripted Shows Fell 24% in 2023, Study Finds
Scripted TV output in the U.S. dropped 24% in 2023 because of the Hollywood strikes and a pullback on content spending, Ampere Analysis found.
Scripted TV output in the U.S. dropped sharply in 2023, thanks to a combination of twin Hollywood strikes and a pullback on content spending, according to a new study from research firm Ampere Analysis. “While 2024 will see some level of a bounce-back in the content being ordered, many of these titles will be released in 2025, meaning any recovery is likely to be slow going,” said Fred Black, principal analyst at Ampere Analysis. “The strikes are partly the cause but also conceal the broader story of internationalization and the decentering of Hollywood as the core of the world’s TV industry,” the research firm said.
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