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Of Course Netflix’s Ted Sarandos Wants Streaming Rivals to Be ‘Transparent’ About Viewing Data — It Would Show His Massive Lead
Ted Sarandos hopes other streamers follow Netflix in releasing detailed streaming data reports — because that would show his huge lead.
To date, Netflix rivals have selectively released viewing metrics to tout the performance of hit titles (for example, Amazon’s claim that the “Fallout” series garnered 65 million viewers in its first 16 days on Prime Video). According to Sarandos, the company pre-negotiates the value of content deals for a TV show or movie based on “how we think it will perform” and “pay them accordingly.” That’s better for creators, he argued, because “the risk shifts to us.” He continued: What about the “Titanic” phenomenon, when “there’s gigantic upside”? (The barb has long rankled the Netflix crew: In 2013, after the company became the first streaming platform to garner major Emmy nominations, co-founder Reed Hastings posted on Facebook: “Albania takes it up a notch.”)
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