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NowThis Workers Unanimously Ratify New 3-Year WGA East Contract
The WGAE has represented NowThis since 2022
Per the Writers Guild of America East, the new collective agreement — which establishes higher wage minimums and key protections against generative artificial intelligence — was unanimously ratified by the 9-member bargaining unit. Unless the Company obtains the consent of the individual, the Company shall not use or sell a digital replica (voice or likeness or style) of any individual within the bargaining unit At least 15 days’ notice to the Union of the Company’s intent to use any new GAI tool or similar technology that it expects to have a direct and material impact on specific terms and conditions of employment applicable to members of the unit Employees may decline to be credited, on any content where GAI has been used in a substantial capacity to alter or create the original content “Our members at NowThis have been critical to the company’s success and growth,” Sara David, WGAE Vice President of Online Media, added in a statement of her own.
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