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Now the battle REALLY begins! As I'm A Celebrity's Danny Jones beats Coleen Rooney to the top spot, the pair are set to go head-to-head again as 'ITV vow to make them both huge TV stars'

I'm A Celebrity's Danny Jones and Coleen Rooney are set to go head-to-head once again as they're both being lined up to be major TV stars.

However, ITV have other plans as bosses are keen to make the musician one of the major players on the channel alongside the likes of Joel Dommett and Bradley Walsh. Ahead of the show kicking off last month, ITV already began plotting maximum coverage to make Coleen a huge star by airing her Disney+ Wagatha Christie documentary. Bosses are hoping Coleen's popularity could provide a huge boost in ratings for the broadcaster, after a turbulent year following Phillip Schofield and Holly Willoughby's departure from This Morning.

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