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Notorious B.I.G. Catalog for Sale With $100 Million-Plus Asking Price

The late rapper’s publishing and publicity rights have a suitor in Primary Wave, with the asking price of $100 million to $150 million.

Childhood poverty, his physical flaws and experiences with hustling after becoming a young father all became part of the songs he’d craft after being signed by Combs to his fledgling label Bad Boy Records in 1993. B.I.G.’s debut album, Ready to Die(1994) was a colossal success, drawing audiences in with its versatile mix of tracks with mainstream appeal like “Juicy,” “Big Poppa” and “One More Chance,” as well as harder cuts like “Warning,” “Gimme the Loot” and “Who Shot Ya.” With his calm demeanor and distinctive baritone, Biggie exhibited a rare talent for painting pictures with his bars, delivering a complex rhyme scheme of double entendres and metaphors that has kept him on the Mount Rushmore of rap for any true connoisseur of the genre. She was instrumental in the making of his biopic as a producer on the film and oversaw the management of his estate, ensuring his name, image and music continued to generate revenue through licensing deals, merchandising and posthumous projects.

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