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Nothing I’ve bought on Instagram has ever brought me joy
It’s all too easy to spend money online when you’re being sold on the promise of a lifestyle just out of reach
Instagram’s power lies in its removal of the obstacles standing in the way of us buying Anne Sutherland, a veteran marketer who runs her own branding and consulting company, New Thinking, offered another perspective. Illustration: Edward Steed/The GuardianBut if someone younger or cooler pitches a new lifestyle product on Instagram – whether it’s a plum-colored silicone Bento box, or a new eyebrow gel – my normal defenses are down. After I signed up for a free webinar about burnout, a consultant followed up and we talked for about 45 minutes on the phone one night – what I thought was an unusually long amount of time for advice I wasn’t paying for.
Or read this on The Guardian
