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Not just for Swifties and the Beyhive: cowboy hats are riding high


Worn by Beyoncé and seen at Copenhagen fashion week, the Olympics and both US political conventions, the Stetson is everywhere

“With both Taylor Swift and Beyoncé deeply rooted in the country scene, cowboy hats are not only a way to add a fun flair to an outfit, but also a distinct symbol of fandom,” says Depop spokesperson, Agus Panzoni. Photograph: David Banks/UPI/REX/ShutterstockFrancesca T Royster, the author of Black Country Music: Listening for Revolutions, argues the symbolism shifts depending on the wearer, but she puts Beyoncé central to its signalling in 2024. “The gesture of rocking the cowboy hat this season can be a way of claiming swagger, rebellion, hipness, eccentricity, history, hard work, nostalgia and, yes, sometimes also conformity,”

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