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Not all celebrity beauty brands are cynical cash grabs. Some have real star quality | Sali Hughes on beauty
Many brands with famous names attached are a bust. But these are the ones that offer genuinely excellent products
Rosie Huntingdon-Whiteley has exited (the very good) Rose Inc; Harry Styles’ Pleasing seems to be little more than a merch stall with a great name and some mediocre beauty thrown in; Ariana Grande’s r.e.m. Rihanna’s Fenty hardly counts as a celebrity brand any more, such is its mainstream power and influence on beauty Its focus is on high-quality products, packaged in disability-considerate tubes and wands (Gomez herself suffers from lupus). While the Rhode mobile phone case with built-in lipbalm is her most famous product, and her Pocket Blush blushers are creamy, pretty and easy to use, I’m most impressed by the skincare (formulated by excellent US chemist Ron Robinson of the well-respected BeautyStat brand).
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