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Noggin Is Shutting Down After Paramount Global Laid Off Subscription Service’s Entire Staff


Noggin, Nickelodeon's interactive learning platform for preschool-age kids, is reportedly shutting down after almost 10 years.

The Noggin service included a library of more than 1,000 learning games, activities, exclusive shorts and ebooks as well as over 2,000 ad-free episodes of series like “PAW Patrol,” “Peppa Pig,” “Blaze and the Monster Machines,” “Bubble Guppies,” “Dora the Explorer,” “Backyardigans,” “Wonder Pets,” “Little Bear” and “Blue’s Clues.” Nickelodeon has promoted “Noggin’s specialized educational approach” designed “to build your child’s math, literacy and wellness skills while developing their curiosity and social and emotional learning.” Last September, Noggin had launched a new feature called Special Delivery, which delivered a personalized experience to children. According to the company, each day kids logged in they would be greeted by a rotation of their favorite Nick Jr. characters who deliver a “specially curated box” of learning games, videos and activities that both entertain and educate.

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