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Nobody Wants This From Will Smith


How do we stop his post-Slap charm campaign from smothering us?

The sentiment echoed the introductory couplet of spiritual themes in “LIGHT EM UP”: “Back in this bitch like I never left / The devil came for me, shoulda wore a vest.” It sure sounds like Smith has been working on a gospel project touching on how he got over the disdain for smacking fire out of Chris Rock at the 2022 Academy Awards before claiming his first Best Actor trophy. But in a decade where his juicy 2021 memoir Will and Jada Pinkett Smith’s Red Table Talk show opened up about the inner workings of the now separated couple’s married life, a period of oversharing as praxis, the urge to broadcast spiritual and psychological growth and to braid art, wellness, and commerce abides. The message is meted out in personal trainer banter — “We all have a cross to bear / But there’s wisdom in the fire / And every moment is an opportunity / Embrace the journey” — that largely serves to remind listeners that Big Willie went Ali on Pookie and now needs to exude peace and quiet and bankability to potential business partners who might’ve gotten cold feet in the long tail of Oscar smacklash.

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