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Noah Lyles’ Gold Medal Helps Sunday Deliver NBCU’s Second Biggest U.S. Audience Of Paris Olympics
Noah Lyles won gold, and the U.S. audience for the Paris Olympics soared on Sunday
That’s more than double the comparable Sunday audience for the Tokyo Games (17.4M cross-platform viewers), headlined by medal-worthy performances from Noah Lyles, Suni Lee, and Bobby Finke. NBCU specifically pointed to the U.S. Men’s basketball team’s victory over Puerto Rico, which averaged 9.4M viewers across NBC and Peacock despite being outside of the “Paris Prime” window. Impressively, the live afternoon coverage of the women’s gymnastics all-around, where Simone Biles and Suni Lee earned medals for Team USA, averaged 10.9M viewers across NBC and Peacock.
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