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No, the SXSW Music Festival Is Not Dead
Despite reports to the contrary, SXSW organizers say the music portion of the festival will return in 2026.
(Full disclosure: Rolling Stone ’s parent company, P-MRC, has held a 50 percent stake in SXSW since 2021, and RS puts on a well-attended showcase there each year.) “It also allows us to continue the work the Music Festival programmers have done over the last decade in paring down the numbers of showcasing artists while spreading the shows out over a greater part of the event,” they say. This year, SXSW’s music week saw official and unofficial performances all over Austin by established stars like John Fogerty, Charley Crockett, Big Freedia, and St. Vincent; buzzy rising acts including the Molotovs, the Thing, Dutch Interior, Man/Woman/Chainsaw, Lily Seabird, Honeyglaze, Brutus VIII, Case Oats, and Quiet Light; and Rolling Stone ’s four-night Future of Music showcase at ACL Live at the Moody Theater, headlined by Benson Boone, Megan Moroney, Ivan Cornejo, and Rema.
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