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NIVA Launches Independent Certification Program, Live Independent
NIVA started an indie venues certification program with Bandsintown's help. Live Independent will certify indie venues, promoters and festivals.
The new initiative, supported by event discovery platform Bandsintown, is aimed at strengthening and unifying the live entertainment community by “offering a seal of certification that recognizes excellence and commitment to the independent ethos,” according to NIVA. “Independent venues shed light on those artists early in their career and we’re proud to work alongside NIVA to help them find the audience they deserve.” To become certified, venues, festivals and promoters must demonstrate a mission centered around delivering music, comedy and performance to audiences; maintain fair pay practices for all artists, performers and creators; be independent from multinational conglomerate or publicly traded company ownership or exclusive operation; show support for a transparent, competitive marketplace and a diverse, inclusive community; and be a NIVA member.
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