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NIVA ’25 Conference Preview: Ticketing to Be a ‘Singular Focus’ This Year

The NIVA 2025 conference is previewed. Here's what to expect at this year's gathering, which will include ticketing as a "singular focus."

NIVA ‘25 — the fourth annual conference for the National Independent Venue Association, slated to take place June 22-25 in Milwaukee — is happening against the backdrop of some of the fiercest ticketing battles heating up around the country. According to NIVA executive director Stephen Parker, this year alone throughout the U.S., there have been nearly 70 bills introduced in almost 30 states pertaining to ticketing, and the conference is set to address the good, bad and the ugly amid the fight. Among them, NIVA ‘25’s programming will also address declining alcohol sales, the purpose of middle agents, the performing rights and licensing landscape, marketing, and breaking through in the attention economy.

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