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NITO’s Nathaniel Marro on Solutions for the Broken Ticketing Business: ‘The Harder You Make It to Buy Tickets, the Fewer You Will Sell’
NITO chief Nathan Marro talked about ways that it is trying to help fix the corrupt ticketing business: 'I do think things are at a turning point.'
In a way similar to the National Independent Venue Assn., the organization sees people who were previously bitter competitors joining together for the common good — a goal that has continued after the pandemic lifted. Initially wrangled into shape by veteran agent Frank Riley of High Road Touring, the organization’s board and officers have included execs from Leave Home Booking, Entourage Talent Associates, Ted Kurland Agency, Partisan Artists, Q Prime, Magnus Media, Maria Matias Music, Arrival Artist, Outer/Most, Fly South Music, Axis Management, 30 Tigers and Distance Management; its lobbyist is Diane Blagman, who also worked extensively with NIVA on getting the Save Our Stages bill passed into law. NIVA formed, and then Save Our Stages [act] became Shuttered Venue Operator Grants eventually, and NITO started joining calls with them as conversations were heating up from the political process.
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