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Ninja Tune, Home to ODESZA, Thundercat and More, Shares Secrets to 35 Years of Indie Success
Ninja Tune, independent record label, marks 35 years — and managing director of North America Marie Clausen weighs in on the label's stories success.
Given that geographic reach, Marie Clausen, Ninja Tune’s managing director of North America since 2022, calls 7:30 a.m. PT — which is 3:30 p.m. in London — the hallowed “golden hour” of each day. “That’s the time for us to connect,” Clausen says while sitting in the office’s upstairs lounge area, where the walls are hung with album covers from Bonobo, Thundercat, Bicep, ODESZA and many of the other acts who’ve helped define the label’s roster and creative ethos since 1990. Black Country, New Road just released a new album called Forever Howlong that reached top three in the U.K. and sold [11,000] physical copies in the U.S. in its first week alone, after we set up over 150 listening parties and had a very bespoke campaign and an artist who really leaned in.
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