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Nielsen’s Big Data + Panel Technology Wins Accreditation Ahead of TV Upfront
Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating Council before the upfront
One of Nielsen ‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has beebn facing competition from a group of upstarts and rivals. In November, Nielsen won approval for the use of first-party live streaming data from the media companies whose viewership it tabulates, a move that both Amazon and the National Football League backed aggressively. This measurement innovation can be utilized to support the media industry beyond advertising planning and buying, by helping to inform content programming and licensing decisions, along with carriage fees for TV distribution deals.
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