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Nielsen, TV Networks Continue Clash Over Upgrade That Might Give Early Favor to Amazon
Nielsen and some of the TV networks it measures are clashing over an update of data that might let Amazon use first party audience information
Nielsen on Thursday worked to show that some of the new features it wants to introduce to its products were on track to being ready for the marketplace, part of the start of an annual accreditation process before the Media Rating Council that could take up to two weeks to complete, according to five people familiar with the proceedings. The meeting has stirred some tensions among the traditional TV networks, who feel Amazon may gain an early edge on them even though companies such as NBCU, Paramount Global, Warner Bros. One person familiar with Thursday’s meeting said the number of attendees offering strong pushback did not represent the majority of those assemble, while another suggested some expressed a desire to grant accreditation for Nielsen’s new data until the company could make additional assurances about its ability to assimilate them into its ratings work.
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