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Nielsen: Streaming Hits Record Highs In June, Led By ‘Bridgerton’; Linear TV In Need Of Revival From Olympics & Politics
Linear TV took a hit in June, according to Nielsen
Nielsen reports that four streaming services grew their usage by double-digits in June — Disney+ (+14.8%), Tubi (+14.7%), Netflix (+11.8%) and Max (+11.0%). The four services mentioned above can attribute 20% or more of their growth to young audiences, likely, as Nielsen pointed out, because of additional free time for kids and teens due to the end of the school year. With unprecedented interest already building during the U.S. Olympic trials, NBC is definitely banking on the Summer Games to revive the network leading into the fall season.
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