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Nielsen Records New Streaming Highs As All Top-10 Titles Surpass 1B Minutes Viewed, Led By ‘Beverly Hills Cop,’ ‘Suits’ & ‘House Of The Dragon’
Beverly Hills Cop, Suits and House Of The Dragon led the charge in a big streaming week for Nielsen
Nielsen also says that July 7 posted the fourth highest daily level of streaming it has ever recorded, only outdone by January 13 2024 — when Peacock hosted an NFL playoff game — and the post-Super Bowl weekend of February 17 and 18. It’s also outside the traditional linear television season, meaning that the streamers have less to compete with in terms of new content, which explains why the summer in general sees viewers heavily leaning toward streaming. “I think people overestimate the impact and how quickly it’s going to happen, but then they underestimate where we’re ultimately going to end up,” Fuhrer said, pointing out that many of these platforms, including Peacock, which is currently hosting the Paris Olympics to great success, are in their early years.
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