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Nicola Coughlan Skims Campaign Is a Pivotal Moment for Shapewear and Body Positivity
Nicola Coughlan has been unveiled as the latest face and body of Skims, Kim Kardashian’s shapewear line. Us explores whether it’s positive news for body image activists
Getting signed up to model for a huge, sexy brand like Skims is a super-exciting development for Coughlan, whose incredible transformation into a Bridgerton leading lady has turned her into a household name across the globe. The big difference is while, during the Regency era that Bridgerton is set in, that shapewear often involved yards of tight lacing and even actual animal bones, these days garment technology has progressed leaps and bounds, so it’s less about hoiking and constricting and more about subtly “enhancing” curves using soft, stretchy fabrics. But with it looking increasingly like thin is back in, due to both the 90s/00s fashion revival and the rise of diet drugs like Ozempic — women are feeling more confident to admit that actually, yes, they do like their clothes to be “flattering”.
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