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Nickelodeon’s Super Bowl broadcast: an ingenious, wildly chaotic splash

The first alternate Super Bowl telecast for kids was a brilliant feat of marketing aimed at stoking a younger generation’s interest in the sport. It was also a legitimately compelling riot

Super Bowl LVIII Live from Bikini Bottom, as the wackadoodle extravaganza is called, is streaming from an official broadcast booth overlooking Allegiant Stadium in Las Vegas. Seated in front of the cameras is a pair of humans, sports commentators Noah Eagle and Nate Burleson; as well as partners-in-slime Tom Kenny and Bill Fagerbakke, who voice SpongeBob SquarePants and his starfish sidekick, Patrick Star, respectively. The Idaho-born actor played football in college, and his foremost reason for agreeing to narrate the game while wearing a leotard and tights was to show children that “a gladiatorial sport” can have a fun side.

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