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NHL and Adidas Collaborate With Justin Bieber’s Drew House for 2024 All-Star Jersey Collection
They previously collaborated on a jersey for the Toronto Maple Leafs.
NHL, Adidas and Bieber’s Drew House previously collaborated on a reversible alternate jersey for the Maple Leafs. This season, our partnership with the NHL and Drew House presents a distinctive opportunity to transcend conventional uniform design, seamlessly merging the realms of sport and youth culture. The added layer of enthusiasm stems from the fact that this extraordinary event unfolds in a hockey-obsessed market, amplifying the excitement to unprecedented heights.”
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