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NFL Ratings: How Tough Games, Non-Traditional Telecasts & Taylor Swift Helped Score League’s Best Regular Season Audience In Years
The NFL is headed into the playoffs with its head held high after scoring the best regular season audience in years. Across all games, the regular season averaged 17.9M viewers on linear and digita…
All of this bodes very well for the playoffs, as Disney, Paramount, Fox Corp., NBCUniversal and Amazon are wrapping up the second year of a decade-long media rights deal, with the collective tab in the range of $110 billion. This year, in addition to the Super Bowl’s CBS broadcast, Nickelodeon will also host its own telecast of the big game, illustrating another method the NFL is using to expand its already broad purview. The league is hoping for a similar boost in viewership that telecasts like the Manningcast and digital streams bring, except this time from the younger crowd and possibly families who are looking for a kid-friendly way to watch the game.
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