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NFL Inks Deal With Betches to Produce Football Content Targeted at Gen Z, Millennial Women
The NFL inked a partnership with Betches Media, a company that creates content for women.As an NFL media partner, Betches will produce content that "enables millennial and Gen Z women to tap into exciting NFL moments,"
According to the league, this year’s Super Bowl LVIII game had a record-breaking increase in female viewership, with women representing almost half of the total audience. “Whether you’re cheering every Sunday or new to football, this relationship invites women into the NFL conversation in a way that’s fun, approachable and engaging.” “It’s been amazing to witness the cultural conversation surrounding women and sports begin to shift, and we are so excited to collaborate with the NFL to take our mission to the next level.”
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