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NFL Christmas Day Games Will Be “Netflix-ified”, Streamer’s Co-CEO Greg Peters Teases; Company Would “Love To” Have Major Sports Rights If Math Works
Netflix's Christmas Day NFL games will be "Netflix-ified," Co-CEO Greg Peters says, but the company is still taking a cautious approach to sports rights.
Netflix plans to add signature flourishes to its live broadcasts of two Christmas Day NFL games, but remains circumspect about paying billions for major sports rights. As enthusiastic as the company is about sports (as evidenced by ongoing investments in unscripted properties like Drive to Survive, Full Swing and many others, top execs have concerns about making the math work. For years, co-founder and Executive Chairman Reed Hastings and other execs insisted Netflix would never carry ads, citing privacy issues and the customer experience, among other factors.
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