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NFL Brings Back The Radio Days: Broadcasts Reach 64M Unique Listeners A Season On Westwood One
Radio has faced myriad challenges as a medium, but a new report shows its potency when it comes to the NFL, finding that it reached nearly 64 million unique listeners last season.
Radio has faced myriad challenges as a medium, but a new report shows its potency when it comes to the NFL, finding that it reached nearly 64 million unique listeners last season. Citing data from Nielsen’s Personal People Meter collected during the 2023-24 regular season and playoffs, the radio firm outlined key findings in a blog post. One recent indication of Westwood One’s continued role in the NFL media ecosystem was its exclusive weekly interviews with Tom Brady when the future Hall of Fame quarterback was still an active player.
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