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NFL & X/Twitter Renew Content Partnership; CEO Linda Yaccarino Calls Deal “A Dream Team Of Epic Proportions”


X, the social media platform formerly known as Twitter, has renewed their content partnership with the NFL.

“Whether you’re at the game or streaming it live, the energy from fans is contagious on X — sharing the thrill of every tackle and touchdown as it happens!” Yaccarino said on April 23 that the X TV app “will be your go-to companion for a high-quality, immersive entertainment experience on a larger screen.” Elon Musk, X owner, shared a video posted by the user DogeDesigner teasing X TV coming soon.

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Linda Yaccarino

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