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News CEOs Talk Of Headwinds In Biz As AI, Misinformation And Audience Avoidance Challenge Traditional Media
The CEOs appeared at the IAB NewFronts
Just about any CEO panel these days will inevitably reach the topic of artificial intelligence, and today’s NewFront sit down with the leaders of five major news organizations was no exception. Thompson and others talked of a more expansive definition of what news is, noting that “all of us to some extent, certainly on the broadcast side, [have made] the mistake in recent years of getting overassociated with divisive politics and some very tough issues.” NPR CEO Katherine Maher said, “You’re starting to see a real transition generationally away from major brand identities into niche services, especially with younger people, who are relying on much more personality driven news.” That has left larger entities “thinking about what does it mean to actually differentiate ourselves relative to the business, and what is that value proposition.
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