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NewJeans’ ‘I Feel Coke’ Campaign With Billboard Korea: Combining Retro Sensibility & Modern Aesthetics
Learn more about NewJeans aka NJZ's "I Feel Coke" campaign with Billboard Korea.
The campaign, with creative direction by Billboard Korea, presented a unique blend of subtle retro vibes and fresh, modern sensibility that immediately caught fans’ attention. We aimed to capture different aspects of everyday life in 2025 Seoul, from the city’s efficient transportation system and vintage markets to social media content creation, instant photography and young adults moving into their first apartments. As the song progresses, the synthesizer and electric guitar in the second verse echo the original’s nostalgic vibe, while the outro introduces a saxophone, bridging the dreamy atmosphere of the past with a modern, refreshing touch.
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