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NewJeans Hold Guerrilla Livestream Alleging Mistreatment, Demand HYBE Reinstate ADOR CEO Min Hee-jin


NewJeans held a livestream and demanded HYBE re-hire ADOR CEO Min Hee-jin while making various other allegations.

During the months-long feud between HYBE and NewJeans creative director and former ADOR CEO Min Hee-jin, the Billboard 200-topping girl group has largely remained silent. In reference to ADOR’s new legal battle with Shin Woo-seok, the director of NewJeans’ “Ditto” and “ETA” music videos, Minji said it was “frightening” to see their work compromised. Beyond these specific incidents, the five NewJeans members also spoke at length of their worries about losing their team identity and wariness that HYBE has their best interests in mind while insisting that Min return to work with them.

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