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NewJeans Hit the Beach, Blow Bubbles and Live Their Best Pop Live in Effervescent ‘Bubble Gum’ Video


NewJeans hit the beach and fool around in the playful video for their 'Bubble Gum' single; watch it now.

In the latest preview from the quintet’s upcoming double single album How Sweet — a two-track offering due out on May 24 featuring “Bubble Gum” and the title song — fans get to see the women relaxing for the camera while engaging in the time-honored tradition of making a band seem more like a high school clique of besties than a K-pop juggernaut. The trip ends with them packing back into the van, grooving along to the song’s laid-back beat and then running through the night with flashlights while, of course, blowing bubbles. To celebrate their Japanese debut, the group will host a two-day fanmeet concert, <Bunnies Camp 2024 Tokyo Dome> on June 26-27.

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